Targeting - a mechanism for targeting one site to another in accordance with certain predetermined criteria, targeting, using funds targeting.MyWebSearch In general, the target can be regarded as setting correspondence between elements of two sets of specified criteria target for targeted action against them. Targeting components are: 1) The object-goal (at that target). 2) Object target (that target). 3) Criterion for targeting (as target). 4) The funds target (the target).
5) Post-target (what to target). Targeting is widely used in various areas: Web-based environment (the Internet), Medicine (gene targeting) Marketing (sales target), Nonlinear Dynamics (profit target). The object is always the target and directs the object (in practice this is due to its interests or opposing goals or desires Participants targeting). At the same criteria and means of inverse targeting may not coincide. Thus, the selection is not only a primary object of targeting, but are targeting an object, and mutual targeting can be repeated. Targeting in a Web environment typically includes: 1) Identification of user data that are needed to verify the targeting criteria (methods and sources of their production are described below). 2) The definition of the target data, which should aim or should aim to the user, according to the criterion of targeting. 3) Direct targeting data to the user (eg, newsletters) or user data (Eg, watching the news display).
Location targeting is a form of targeting, and characterized by the fact that the criterion for targeting, among other things, is both spatial and temporal location user. For this type of targeting is important to the desired extent, the reliability of determining the location and time of receipt of this information. The higher it is, the more complicated mechanisms for the implementation of the targeting and greater the likelihood of errors. The basis of determining the location of the "object target" through the network address is the fact that specific ranges of IP-addresses assigned to specific organizations: working provision of Internet services, large corporations, etc. The location of these organizations is well known. To implement the target requires a database with relevant information. It should be borne in mind that data on consolidation have a period of validity, which is due to the fact that consolidation ranges for organizations is not constant and may vary. Thus, it is necessary that the registration ip range corresponded to assignment to a specific organization. If the definition of user ip occurs in real-time database is updated in a timely manner, then this can be ignored. There are two ways to access this basis: 1) Appeal to the database of third-party developers (WHOIS). 2) download from the internet as a basis for the free base, and empirically it constantly supplemented. The base consists of two main parts: a table and a set of ranges gazetteers, associated with the first table links one to many. Thus, identifying a range of hits a particular IP-address, we can determine: to what geographical feature it belongs. There are several problems with this implementation, location targeting: 1) The location provider may not coincide with the location of a specific user. 2) You can visit the user through an anonymous proxy server. 3) Large dynamics of changes in bases IP-addresses. 4) Errors and ambiguity in the databases of IP-addresses. Mention here only a small part of the problem, which generates the targeting data in a web environment. It should be noted that the use of targeting and location targeting, in particular, is not limited to the above, and, in fact, limitless.
