An advantage is the versatility and the ability to customize the service, the customer now has on his computer, his own bank branch, which allows you to access or obtain information about the services that best meet your needs. This represents an improvement in the interactivity of the client and the bank, while generating valuable information for the design and development of new strategies, products and services according to the profile of each client.
The use of electronic means also extends the accessibility and coverage of the bank's services, it breaks geographical barriers. The customer can contact your bank or access to their accounts from locations where it does not have physical offices and even when they are abroad. It is noteworthy that the benefits of the service not only reach individuals but also companies that make use of it, it prevents the movement of personnel to perform some routine banking also allows for better management control of finances the company.
By contrast, the safety aspect of online transactions and privacy of personal data, lack of speed connections to the network and the impersonal are the main disadvantages. The network security is a problem facing not only online banking but the whole set of companies that promote electronic commerce. This aspect has become one of the biggest impediments to a large number of users of the bank decided to use the online service. This despite the efficiency of existing systems have proven encryption of data traveling over the network, this refers to techniques for converting data into a form unreadable except to authorized individuals to financial institutions expect acceso.La that this concern will pass as the use is strengthened in the market, as has happened in the case of start of previous technologies, and users of debit and credit cards and insecurity that created them cash at ATMs machines, which created the need has managed to forget. The solution to the problems with slow connections can be resolved with the arrival of broadband Internet and the expansion of wireless technologies, especially in the case of Latin America. As for customer service, banks have been able to observe that, as in traditional business management, development and adaptation of technologies to provide immediate solutions to their customers via the Internet, always having as main goal satisfaction the customer is the key to the success of this service.
